SEO is a major part of growing your business online. If you have ever attempted to manage your company’s SEO, you’ll quickly discover that is requires a lot of time and effort. Because of these, many businesses choose to select a SEO firm to handle this task for them. As with many things in life, it’s usually not best to select a SEO firm based solely on their prices. You’ve heard the saying that you get what you pay for, and this is certainly true regarding the businesses that you hire to assist you. These bargain companies can even negatively affect your business if they use black hat techniques instead of well-respected ones to fulfill their big promises to you. Google and other search engines are cracking down on this type of SEO marketing, and you don’t want to be a part of it.
If you’re trying to do SEO the right way without hiring an expensive company or resorting to black hat methods, keep these tips in mind.
- Select the Right Link Sources
- Stick with Your Niche
- Link Location Matters
Select the Right Link Sources
You know that backlinks are important, but you also want to remember that the quality of your links will greatly impact your results. Instead of just choosing the first links you select, take a minute to investigate what you are linking to. As a general rule, sites with high page ranks and domain authority will give you a lot more link power than unknown sites. You want backlink sites that have respected authority.
Stick with Your Niche
As Google is cracking down on black hatters, they are paying special attention to the relevancy of the sources that link back to your site. You need sites that are relevant to your business and to the audience that you target. Even if a site has high domain authority, your SEO can be challenged if that site has absolutely no relevancy to yours. The ultimate links are both relevant and have high domain authority, so don’t be willing to sacrifice one of these areas to strictly focus on the other.
Link Location Matters
Writing guest posts is a great way to spread the word about your site, but you often give up control of where on a site your post will be placed. You might not be able to demand a specific site location, but you can utilize these ideas to get your links in optimal spots.
When you read an article, the author bio is normally the very last thing on the page. Since you include a link to your site in your bio, this means that your link also sits at the bottom. The next time you submit a guest post, place your author bio at the top of the piece instead. With a little luck, the site manager will leave it there, creating a prime position for your link.
It’s been said that variety is the spice of life, and you can spice up your content by using by linking to a variety of pages on your site instead of the same one over and over. As you are selecting links, create anchor text that is both descriptive and relevant.
Editors that are choosing and managing guest posts have the ultimate goal of improving their sites, not just bringing business to you. Because of this, it’s vital to ensure that the content you send is accurate, interesting, and helpful. Help them promote their site by linking to relevant pages within your text. Assist them with their site authority by also linking to other neutral sites that back up your claims. When you help the site instead of just focusing on inserting as many of your own links as possible, both sites will ultimately benefit.
It’s easy for writing guest posts and building links to eat up large chunks of your time, so stick with a schedule to ensure that you are managing your time efficiently. You don’t want to waste your time and effort on avenues that are not likely to bring results, so stick with relevant sites and do your best to place your links in optimal positions. You certainly can’t control everything that an editor chooses to do with your content, but you can greatly increase your chance for success and improved site traffic by being strategic about your posting and linking methods.